Overseas Success Prompts Expansion for Ansell Lighting

As part of its growth and international expansion strategy, leading lighting designer and manufacturer Ansell Lighting has appointed Allan Frederiksen as Head of Sales for the Nordics region.

In this newly created role Mr Frederiksen will be responsible for driving Ansell’s expansion into the Nordic markets.

He joins Ansell from with International Lighting supplier SLV, where he was Sales Director and expanding the Nordic market, and prior to this the Danish Fegime wholesaler, AO Johansen, where he spent almost 14 years, seven of which as product manager for its lighting business.

Mr Frederiksen will be based in Viborg, central Jutland.

His appointment marks the latest international milestone for Ansell Lighting, which already has two dedicated European showrooms in Madrid and Dublin.

Mark Abbott, Managing Director at Ansell Lighting said: “This appointment is an important strategic step forward for us and another demonstration of our commitment to expanding our presence in Europe. The Nordics is a new market for us, but one which we think offers significant opportunity. Allan has an excellent track record in establishing a sales operation in new territories and we believe he is going to be a pivotal part of our success.”

For more information about Ansell visit https://www.anselluk.com/