Illuminating Wenzel’s The Bakers

Project Overview

Wenzel’s The Bakers, a renowned bakery chain established in 1975, has grown from a single shop in Northwest London to over 100 locations across England, including areas such as Greater London, Bedfordshire, Berkshire, Buckinghamshire, Essex, Hertfordshire, and Surrey. To enhance customer experience, effectively showcase products, and improve energy efficiency, Wenzel’s embarked on a comprehensive lighting upgrade across its stores. This initiative aimed to create a warm and inviting atmosphere while ensuring optimal product visibility and operational efficiency.

Lighting Solution

To achieve these objectives, Wenzel’s collaborated with Ansell Lighting to implement a range of high-performance luminaires tailored to the bakery’s specific requirements. The selected products included:​

• Comfort Evo: These high-quality, energy-efficient luminaires were chosen to enhance the bakery’s general lighting. The Comfort Evo series is known for its sleek design and excellent light distribution, providing uniform illumination that contributes to a welcoming environment for customers.​

• Primo Single Circuit Track Mains: This flexible track lighting system allows for precise product illumination, enabling Wenzel’s to create engaging and dynamic retail displays. The Primo system’s adaptability ensures that lighting can be adjusted to highlight new products or seasonal offerings effectively.​

• C-Cell IP67 Single White: Installed in the ceiling and behind the counter, this LED tape lighting enhances both ambient and accent lighting. The C-Cell series is designed for versatility and durability, providing a visually appealing and well-lit interior that accentuates the freshness and quality of Wenzel’s baked goods.​

Key Benefits

The lighting upgrade delivered several significant advantages:

• Enhanced Ambience: The carefully selected lighting solutions create a warm and welcoming atmosphere, ensuring customers feel comfortable while browsing and purchasing. The improved lighting contributes to a pleasant shopping experience that encourages repeat visits.​

• Improved Product Visibility: Precision lighting highlights the bakery’s freshly baked goods, making them more visually appealing. The enhanced visibility ensures that products are showcased in the best possible light, enticing customers and potentially increasing sales.​

• Energy Efficiency: The LED luminaires contribute to reduced energy consumption while maintaining excellent performance and longevity. This efficiency aligns with Wenzel’s commitment to sustainability and results in cost savings on energy bills.​

• Flexible & Modern Design: The track lighting system provides adaptability, allowing for future layout changes or promotional displays. This flexibility ensures that the lighting can evolve with the store’s needs, supporting various merchandising strategies.​

Client Feedback

The upgraded lighting has received positive feedback from both the Wenzel’s team and customers. The improved visibility and warm tones contribute to a more inviting shopping experience, aligning with Wenzel’s commitment to quality and customer satisfaction. Staff members have noted the ease of adjusting the track lighting to accommodate new displays, and customers have expressed appreciation for the bright and welcoming environment.

Conclusion

By incorporating innovative and efficient lighting solutions, Wenzel’s The Bakers has successfully enhanced its in-store experience. The combination of functionality, aesthetics, and sustainability ensures an improved environment that benefits both customers and staff. This lighting upgrade reflects Wenzel’s dedication to excellence and its proactive approach to adopting modern technologies that support business growth and customer satisfaction.