Illuminating Wenzel’s The Bakers

Wenzel’s The Bakers upgraded its lighting with Ansell solutions to enhance ambience, product visibility, and energy efficiency. Featuring Comfort Evo, Primo Single Circuit Track Mains, and C-Cell IP67 Single White tape, the new installation creates a warm, inviting space with flexible, high-performance illumination—earning praise from both staff and customers.

Project Overview

Wenzel’s The Bakers, a well-established bakery chain with locations across England, sought to enhance its lighting to improve customer experience, showcase its products effectively, and increase energy efficiency. To support this upgrade, a range of high-performance luminaires were supplied, tailored to meet the bakery’s specific requirements.

Lighting Solution

To create a warm and inviting atmosphere while ensuring optimal visibility, the following lighting products were installed:

Comfort Evo: High-quality, energy-efficient luminaires that enhance the bakery’s general lighting.
Primo Single Circuit Track Mains: A flexible track lighting system that enables precise product illumination, helping to create an engaging and dynamic retail experience.
C-Cell IP67 Single White: Installed in the ceiling and behind the counter, this LED tape lighting enhances both ambient and accent lighting, contributing to a visually appealing and well-lit interior.

Key Benefits

Enhanced Ambience: The carefully selected lighting solutions create a warm and welcoming atmosphere, ensuring customers feel comfortable while browsing and purchasing.
Improved Product Visibility: Precision lighting highlights the bakery’s freshly baked goods, making them more visually appealing.
Energy Efficiency: The LED luminaires contribute to reduced energy consumption while maintaining excellent performance and longevity.
Flexible & Modern Design: The track lighting system provides adaptability, allowing for future layout changes or promotional displays.

Client Feedback

The upgraded lighting has received positive feedback from the Wenzel’s team and customers alike. The improved visibility and warm tones contribute to a more inviting shopping experience, aligning with Wenzel’s commitment to quality and customer satisfaction.

Conclusion

By incorporating innovative and efficient lighting solutions, Wenzel’s The Bakers has successfully enhanced its in-store experience. The combination of functionality, aesthetics, and sustainability ensures an improved environment that benefits both customers and staff.